Overlook Resort
— ROLE
Art Direction
Graphic Design
Branding
Overlook Resort is an RV campground & cabin resort located in Romney, West Virginia. The owners came to me looking for a logo that would highlight the stunning view of the property, which looks down a mountain slope to a river below. I was instructed to include a set of eyes as the 2 O’s in “look”, and to use a color palette evocative of nighttime.
This logo went through a lot of evolution during the design process. I was originally sent a loose pencil sketch, and a request for a nighttime color palette. With that as a base, I started designing, and initially went in 2 directions: one was more modern, and one that was more retro.
The client liked the modern look, so we went into round two trying to refine the palette selection and design layout/framing. He also expressed that he wanted the logo to work on any product or garment color, the easiest solution to which was to encapsulate it in a shape with a white border.
The client wanted a circular frame, so I tried 2 different iterations, and he decided on the final version below.
